The Demand for Online Food Order Deliveries Will Continue to Grow
73% of Consumers Order Directly From the Restaurant. How much of this revenue will be your share in 2020?
(Revenue figures provided by Statista)
Why is Digital Marketing a Game Changer for Local Food Businesses?
Digital marketing has fueled businesses to experience sales like never before. It does this by enabling your brand to communicate better with customers and prospects.
Today, the marketing process works on multiple levels. You need to take a multi-faceted approach in order to get the best results.
You Need a Team Partner To Effectively Apply a Digital Marketing Strategy
We know from experience that most small and medium businesses don’t have the digital platforms to apply online strategies and evaluate results. That’s why we’ve built 3 key digital platforms for you. Use them to grow your customer base.
3 Integrated Digital Channels + Analytics Support to Grow Your Customer Base
Online Store Landing Page
An online store landing page serves as the primary channel for sending food delivery orders/inquiries direct to your marketing staff. It’s a good source of data for analyzing marketing campaigns and product promotions.
We build your online store/landing page with your logo, brand name, menu items, contact info, location and custom order/inquiry form.
Food Blog for Content & Email Marketing
The biggest challenge in digital marketing (for any business) is creating relevant content for its target audience.
We solve this challenge for you by regularly publishing articles about the local food scene on our Culinary Scene Investigator Food Blog.
Our Blog attracts your target audience, keeps your customers engaged and informs buyers about upcoming promotions.
- It’s cost effective, versatile, immediate, personal and trackable
- 83% increase in spending when email marketing is used
- 70% of digital marketers see email as the top channel for Returns on Investment
- $32 average return for every $1 spent on email marketing
- 81% of SMBs rely on email as their primary channel to acquire new customers, and 80% for retention
- 89% of marketers consider their email strategy successful
(Sources: Constant Contact, Emarsys, DMA)
Marketing Campaign Analytics Support
We use Google Analytics to analyze how users interact with your online store/landing page when you launch a promotion or marketing campaign.
Analytics allow us to learn where your visitors come from, what devices they use, gender, age and other data that you can use to create better campaigns in the future.
The Benefits of Having an Online Store/Landing Page for Marketing Campaigns
RESPONSIVE TO MOBILE DEVICES
Mobile is part of the customer journey which spans across devices. Mobile search is more local in nature. About 50% of such searches result in a visit to the business.
HIGHLIGHTS YOUR BRAND'S UNIQUE SELLING PROPOSITION
In digital marketing you can only differentiate your brand effectively (most of the time), through an emotional connection conveyed by your USP.
CUSTOM ORDER/INQUIRY FORM
Forms help customers order or inquire about your products without buying pressure. They are indispensable for acquiring contact data for other marketing channels.
PROMOS AND SPECIALS OFFERS
Your customer base grows one marketing campaign at a time. Each time you launch a promotion, your landing page adds new customers to your list.
SHOWS SOCIAL PROOF
Social Media presents opportunities for customers to relate to your brand in a personal way. It often encourages word-of-mouth recommendations.
GREAT HERO SHOT
Your hero shot is the visual representation of your brand. It helps people better understand what you offer or what it looks like.
The Unfair Advantages of Having a Digital Marketing Partner
Concentrate on growing your business while we work in the background.
Creating relevant content that consumers will engage with, and act on, is the biggest challenge for businesses. Valuable content help customers make buying decisions faster and more frequent.
Email is a powerful tool for reaching new customers and is a key part of our digital marketing strategy. About 80% of consumers prefer to receive marketing messages through email.
Conversion is the process of helping customers complete small, incremental goals that ultimately lead to a purchase. It’s a process of continuous improvement, one small step at a time.
SYNCHRONIZED MEDIA CHANNELS
Customers come from many sources (social media, search engines, print ads). Product promotions achieve best results when your marketing campaign is synchronized across media channels.
Digital marketing enables you to automate routine marketing tasks so you’re available for customers 24/7. It helps streamline office operations and is a key tool for generating more sales.
We use Google Analytics to analyze how users interact with your landing page. Analytics can identify best selling products and find useful data for launching a better marketing campaign the next time.
Let’s Get Your Business Ready for a Digital Transformation
Integrate our 3 platforms to expand your target audience, grow your buyers’ list and engage your customers long term.
Frequently Asked Questions
How it Works
What is the main purpose of my online store/landing page?
Your online store sends food orders or inquiries via email to your marketing staff for processing. Its main purpose is to gather contact data of new customers. It’s also the main source of web data for use in analytics.
I already have a website, which serves as my store online. Why do I need a landing page?
A digital marketing strategy uses multiple platforms to deliver the results needed to achieve your marketing goals. A website/online store is only one component.
You’ll need to create relevant content and email marketing to grow your customer base, and keep them engaged with your business. You’ll need web analytics to analyze marketing promotions, and create better ones in the future.
Will you post our marketing promotions on your blog?
Yes. Send us your promo details and we will post them on our CSI blog. We will link your promo post directly to your landing page so blog subscribers can inquire details, place orders or share your promo with their friends.
Will you email our promos to your blog subscribers?
Yes. It’s part of our digital marketing package.
What happens when a customer places a food order or inquiry from my landing page?
Your landing page sends food orders or inquiries via email to your marketing staff for processing. Its main purpose is to gather contact data of new customers. It’s also the main source of web data for use in analytics.
How will my customers pay for their food delivery orders?
We DO NOT collect payments for food delivery orders. Customers pay for their orders directly to you, based on your payment methods and policies.
Will you accept payments for food delivery orders online?
We do not accept online payments as of now. We may include this service in the future. Customers arrange payments and deliveries for their orders directly with you.
Can I use my landing page when I post on my social media accounts?
Absolutely. In fact, we encourage you to use your landing page as your central platform for your promotions. Use the data we provide in our analytics reports to evaluate the success of your marketing campaigns.
Digital Marketing Package
Setup Landing Page
- 1 Template
- Custom Order/Inquiry Form
- Update Logo & Color Scheme
- Update Text and Images Content for 1 single landing page
- Social Media Page Links
Blog Content & Email Marketing
- Email Marketing to Customer List (Generated by Food Orders and Inquiries)*
- Automatic Welcome Email for Users Who Opt-in to Your Customer List
- Special Offers Sent to Your Customer List as a Blog Post**
- Blog Tag Links to Landing Page
- Search Results on Blog and Website by Location or Brand
- * Up to 1,200 customers
- ** At least 7 days lead time
- Coordinated Promotion or Campaign Event Across Multiple Media Channels
- Sent to Blog Subscribers as an Article or Post*
- Update Promo Page for Coupon Code, Discount Code or Other Promo Data to be Submitted**
- Google Analytics Landing Page Performance Report (3-month analytics report)***
- Promo Post Email Analytics Report
- *Up to 5,000 subscribers only
- **Promo Page and Custom Form to be Created on the First Promo Event
- *** Metrics include visitor volume, bounce rate, devices used, visitor location, gender, age range and social media sources.
Landing Page/Online Store Templates
We use Divi for our Page Templates
Click on the image to view the full page.
FREE PDF EBOOK
10 Reasons Why Email Marketing is Highly Profitable for Business
Your business can’t afford to ignore a tool as valuable as email marketing. So we’ve created a useful, easy to read PDF Ebook that explains why.
It’s FREE to download when you inquire about our digital marketing services.
Ready to Get Started?
Every business is unique so tell us a little bit about your company and we will contact you within 48 hours. You can immediately download our PDF infographic, “10 Reasons Why Email Marketing is Highly Profitable” after sending your inquiry.
Get in Touch
Contact us for more information about digital marketing for your business.
Quezon City 1106
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