What Digital Marketing Strategy do You Use to Produce Direct Food Orders to Your Restaurant?

Level Up With Email Marketing + Analytics Support to Grow Your Customer Base

We support your business with multiple channels plus analytics to power your marketing campaigns.

Marketing Promotions Page

The marketing promotions page is your primary channel for sending food orders/inquiries direct to your staff. It’s really your online store with your logo, brand name, menu, contact info, location and food order form.

It’s also a good source of data for analyzing marketing campaigns and product promotions.

Food Blog 

The biggest challenge in digital marketing (for any business) is creating relevant content for its target audience.

We solve this challenge for you by regularly publishing articles about the local food scene on our Culinary Scene Investigator Food Blog.

Our Blog attracts your target audience, keeps your customers engaged and informs buyers about upcoming promotions.

Email Marketing

Why email?

  • It’s cost effective, versatile, immediate, personal and trackable
  • Customers increase spending  an average of 83%  when email marketing is used
  • 70% of digital marketers see email as the top channel for returns on investment
  • $44 average return for every $1 spent on email marketing
  • 81% of SMBs rely on email as their primary channel to acquire new customers and retain old ones
  • 90% of marketers rate email marketing as a successful strategy
(Sources: Constant Contact, Emarsys, DMA)

Analytics Support

We use Google and Email Analytics to gauge how users interact with your promotions page when you launch a marketing campaign.

Analytics allow you to learn where your visitors come from, what devices they use, gender, age and other data that you can use to create better campaigns in the future.

The Multiple Benefits and Advantages of Having a Digital Marketing Partner

Concentrate on growing your business while we work in the background.

CONTENT MARKETING

Creating relevant content that consumers will engage with, and act on, is the biggest challenge for businesses. Valuable content help customers make buying decisions faster and more frequent.

EMAIL MARKETING

Email is a powerful tool for reaching new customers and is a key part of our digital marketing strategy. About 80% of consumers prefer to receive marketing messages through email.

CONVERSION OPTIMIZATION

Conversion is the process of helping customers complete small, incremental goals that ultimately lead to a purchase. It’s a process of continuous improvement, one small step at a time.

SYNCHRONIZED MEDIA CHANNELS

Customers come from many sources (social media, search engines, print ads). Product promotions achieve best results when your marketing campaign is synchronized across media channels.

TASKS AUTOMATION

Digital marketing enables you to automate routine marketing tasks so you’re available for customers 24/7. It helps streamline office operations and is a key tool for generating more sales.

WEB ANALYTICS

We use Google Analytics to analyze how users interact with your landing page. Analytics can identify best selling products and find useful data for launching a better marketing campaign the next time.

HIGHLIGHT YOUR BRAND'S UNIQUE SELLING PROPOSITION

Impress audiences by presenting your USP with state of the art digital tools. Increase brand awareness through long term customer engagement.

RESPONSIVE TO MOBILE Audiences

Mobile is part of the customer journey which spans across devices. Mobile search is more local in nature. About 50% of such searches result in a visit to the business.

CUSTOM ORDER/INQUIRY FORM

Forms help customers order or inquire about your products without buying pressure. They are indispensable for acquiring contact data for other marketing channels.

Our Digital Marketing Team

Mark Mendoza

Digital Marketing Strategist

Mark honed his digital marketing and analytics skills by delivering a broad range of web application services to various clients in the Philippines and the U.S. since 2009. His focus is on small and medium-sized businesses in the food industry.

Danii Mendoza

Media Analyst

Danii is a media analyst. She deals with different brand messaging systems on TV, radio and digital channels such as social media. Danii has dealt with both types of media messages for enterprise and medium-sized businesses.

Gabe Borromeo

Lifestyle Writer

Gabe organizes what she sees around her and loves to put it into words. She has been contributing her articles for the Daily Tribune newspaper, Tinig ng Marino (maritime) newspaper, Cook magazine, Appetite magazine and F&B World magazine.

David Mendoza

Software Engineer

David deals mostly with enterprise-level web software. Occassionally, he applies his skills on software applications for medium-sized businesses.

How It Works

Frequently Asked Questions

What is the purpose of email marketing?

The primary purpose of email marketing is to keep your customers engaged with your business. The goal is to get repeat orders. The best way to do that is for customers to remember your business ahead of competition, once the need for your products arises.

How much return on investment can I expect from email marketing?

Email marketing remains one of the best ways to reach and engage your target audience. It’s power lies in its ability to provide businesses of all sizes an attractive return on investment. According to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.

Sounds too good to be true? The best way to break down this incredibly high return on investment percentage is to take a look at the true value of email marketing ROI when it comes to different aspects of your business.

Learn more

How big are mobile audiences for small and medium-sized businesses?

“Today’s marketing initiative goes far beyond the mainstream print ad, newspaper ad, and hoardings. Much of the evolution in the marketing world can be credited to the rise of mobile phones in this era.
People spend 59 per cent of their time on their mobile phones according to research by app geeks, yet somehow businesses spend 15 per cent of their budget on mobile marketing and 85 per cent on desktop marketing. This gap is where the main problem arises. Businesses need to start concentrating on mobile marketing along with desktop marketing. The overwhelming adoption of mobiles, technologies give marketers another window to reach out to prospective customers and provide those buyers with irresistible incentives.”

– from Entrepreneur

What is customer engagement?

Customer engagement is the means by which a business creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns, new content created for and posted to websites, and outreach via social media, mobile, email, among other methods.

Customer engagement strategies help prolong the customer journey beyond purchasing. Engaged customers become repeat customers.

Why do i need a marketing promotions page?

Your marketing promo page is your primary media channel for gathering new customers’ contact info. It’s the main source for gathering data that paints an accurate profile of your customers. Use this data to make better, more targeted product promotions.

What are email open rates?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range.

How does email marketing generate repeat orders?

The best time to solicit a second purchase is immediately after customers have placed an order. The experience is fresh, and if they were pleased with the overall process and the products they received they would likely buy again soon.

To create repeat orders you need to ensure your follow-up email marketing program is optimized. Make sure to include offers or coupons in the body of order confirmation or shipment notification emails.

For example, send a “thank you” email after customers receive their items with a free shipping offer on their next purchase. The point is to bring down any barriers that will prevent people from buying again immediately. Shipping costs are often a reason for not placing another smaller follow-up order.

There many other ways of getting repeat orders in your follow-up marketing strategy.

Why do consumers prefer to get promotional offers thru email?

While this study was made in the U.S. it can readily be applied to most countries where digital marketing is prevalent.

More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.

Additional study insights include:

  • Half of respondents sign up for text messages from businesses, with this figure highest among Millennials (60%)
  • National and local retailers are the businesses that consumers are most likely to sign up for text messages from
  • Emails containing discounts have a greater perceived influence on purchasing decisions than review websites and online ads.
What happens when a customer places a food order from my promo page?

Food orders or inquiries placed on your promo page is sent directly to your staff via email, for processing.

What is the purpose of your food blog?

Our Blog is your main source of relevant content (in the form of interesting articles) about the local food scene.  It keeps your customers engaged with your business. It informs them of your upcoming promotions, and can also attract new buyers for your products.

How do I use my marketing promotions page?

Use your special promotions page as your primary channel for gathering new customer data when you launch marketing campaigns. We’ll provide you with a special link so you will know where your new buyers came from. They may come from your social media pages, Google search or even ads on print publications.

What is email personalization?

Email personalization is an email marketing process that uses the personal information of subscribers to produce more targeted emails. It gives a personal treatment to the customer and increases email marketing metrics greatly.

Get Exactly What You Need

Custom Digital Marketing Pricing

Our digital marketing pricing consists of two parts:

1. A one-time setup fee to build your marketing promotions web page. We will update the logo and color scheme of the template of your choice, and update its text and images from the content you provide.

2. A fixed monthly fee for email marketing and analytics support, ranging from $149/month and up. This fee is based on the number of emails to be sent monthly, as needed by the digital marketing strategy we will manage for your business. Our price includes the cost of email marketing software, Google analytics report and email analytics.

Our price does not include the cost of any advertising service necessary to grow your list, such as social media advertising, search engine advertising, or print media advertising.

Our digital marketing services is designed to help you engage your target audience, speed up your sales cycle, generate repeat orders and save you the time and trouble of trying to do this on your own.

Ready to Level Up?

Digital marketing begins with business contact details that customers should know. Every business is unique so tell us a little bit about your company.

Let’s get started. Choose the landing page template that most closely reflects your design preference. Then send us your business details using the form below.

The next step is creating a winning online store or landing page. We’ll show you a visual representation of the 5 Essential Elements of an Online Store for Food Orders after sending the form.

Send Us Your Business Details to Get Started

Get in Touch

Contact us for more information about digital marketing for your business.

Email

admin@partyfoodorder.com

Call Us

(632) 8897-9755
(63) 921-441-4696

Address
72 Hereford St.
Quezon City 1106

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